Tower 28 is a beauty brand that focuses on curating makeup and skincare products for individuals with sensitive skin. They stand apart from their competitors by designing fun and appealing packaging for their products in order to look less sterile, cold, and serious.

The 2024 Tower 28 catalog is made for both consumers that are new to the brand and those that are already familiar. The catalog is formated in a way that introduces the brand, their values and their products in insightful and educational ways. With regard to Tower 28’s various products, this catalog highlights their most popular, best selling, and limited time products. To educate consumers on their products, there are informational sections throughout the catalog such as a step-by-step spread, skincare credibility sources, as well as customer reviews. To guide consumers to visit their website, there is a section at the end that mentions a short 3 minute quiz to find accurate matches for any product.