Odd Duck is a hypothetical, emerging brand in the olive oil industry. The goal of this project was to create and design a mascot that would successfully elevate the product and brand. The bold approach for this project was purposeful, aiming to create a brand that would stand out among the decorative, monotone olive oil competitors. The mascot was designed to reflect the aspects of the brand's target audience, creating a sense of familiarity and unique appeal. This product is priced at a mid-range point of about $16 a bottle, perfect for the intermediate home cook with a bit more time and passion on their hands.

Odd Duck cooks are self-taught, chronically curious, and always confident with a bottle of our oil. We source quality olive oil by early harvest from one honest grove for real flavor you can trust—because the food on your table deserves nothing less. Quality olive oil shouldn't require a degree or break the bank, which Grub has neither of. His food is extraordinary anyway, made from scratch in the comfort of his own kitchen.