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GLOWBIE PACKAGING & BRAND IDENTITY

Project type

Packaging, Brand Identity

Date

March 2026

A set of three skincare serums for basic skin health and beauty. This trio brightens, tones, hydrates, and improves elasticity of the skin when applied topically. These particular serums contain dissolvable pearls of their main ingredient, floating suspended.

The idea for the brand name "Glowbie" comes from the product itself as well as my idea for it's new target audience. This redesign focuses on a younger audience that's newer to skincare, focusing on approachability, functionality and simplicity. "Skincare can feel overwhelming — we get it. That's why we make effective, affordable formulas that work for all skin types, including the most sensitive, because good skin is for everyone, not just the experts."

Great skincare shouldn't be a puzzle you have to solve. This brand was built for making your first steps easy. The dissolving pearls are designed to make ingredients feel tangible, each pearl packed with ingredients that smooth, brighten, or hydrate. No ingredient overload, no sacrificing products for price. Just effective, gentle formulas that work for every skin type, including the most sensitive. Glowbie is the brand that guides and grows with you.

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